Hybrid Film Festival with more than 750.000 watchers
The story of the Atlàntida Mallorca Film Festival is one of innovation and cultural significance. Born 13 years ago, it was Spain's first foray into an online film festival. Its mission was ambitious yet clear: to shine a spotlight on outstanding international films that were bypassed by traditional theaters.
Recognition and Growth
Our journey took a remarkable turn when we surpassed 750,000 viewers and were honored as Spain's best festival by the Ministry of Culture (ICAA) in 2015. This accolade was a catalyst, propelling us to merge the digital with the physical, creating a hybrid festival experience.
My Contribution
Leadership and Innovation
Stepping into the role of Lead Designer, I was acutely aware of the legacy and the expectations that came with it. My mission was to not just uphold but elevate the festival's experience. Working hand-in-hand with the founder, Editorial Director, CTO, and various teams, I aimed to weave a digital tapestry that was as enriching as it was engaging.
Before 2019
After 2021 (Reused in 2022-2023)
Intermediate 2020
Online Festival Watching
The Challenge
The initial days were marked by intense brainstorming sessions and deep dives into user feedback. Our online platform was like a rough diamond, brimming with potential yet lacking the finesse. Users were craving clarity in navigation and a richer, more connected experience.
Implementation and Impact
Crafting the User Experience
Our solution was a blend of technology and art. We redesigned the online experience to mirror the vibrancy and diversity of the offline festival. This meant intuitive categorization, seamless transitions between concerts, talks, and screenings, and a unified experience for both offline and online attendees.
Quantifiable Achievements
The numbers post-redesign told a story of success: a 23% increase in online engagement, and a 17% rise in ticket sales. These metrics were a testament to our user-centric approach.
Navigating the Storm
Confronted with a demanding 1.5-month deadline, we faced numerous challenges and intensive discussions. Implementing agile methodologies during this period was a significant adjustment, requiring extensive collaboration and compromise. Despite the tight timeframe, our team navigated through a whirlwind of debates and creative brainstorming sessions. This period underscored the complexity of decision-making and the importance of flexibility in meeting our goals under such constraints.
Reflections and Learnings
A Personal Connection
This project was more than just a professional challenge; it was a journey close to my heart. As someone deeply passionate about art and cinema, working on the Atlàntida Mallorca Film Festival felt incredibly fulfilling. The festival, a confluence of artistic expression and cinematic brilliance, resonated with my own loves and interests.
The Joy of Engagement
Interacting with festival-goers, discussing their experiences, and seeing their reactions was immensely inspiring. These conversations were not just about gathering feedback; they were dialogues that energized me, sparking new ideas and reinforcing my commitment to creating meaningful and engaging experiences.
Overcoming Challenges
Each challenge within the project was a stepping stone towards greater understanding and skill. The tight deadlines, the constant striving for balance between aesthetics and functionality – all these aspects contributed to my growth as a professional and as an individual.
The Impact of Passion
This project highlighted for me how aligning one's personal passions with professional endeavors can lead to extraordinary outcomes. My love for art and cinema didn't just make the project more enjoyable; it infused my work with enthusiasm and creativity, which reflected in the final outcome.
Conclusion
The transformation of the Atlàntida Mallorca Film Festival is a story of passion meeting purpose. As Lead Designer, my role went beyond redesigning a platform; it was about creating an experience that resonates both personally and with the wider audience. This project was a perfect alignment of my professional skills and personal passions, leaving a lasting impression on my career and reinforcing my belief in the power of passionate, user-centered design.
Explore the Atlàntida Mallorca Film Festival Website to see how passion and professionalism intertwine in our transformative journey.
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