21Buttons Redesign
The social network where fashion lovers can find everything they desire.
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The Challenge
21 Buttons is a fashion social network where you can both share your outfits and earn money as you discover, buy, save and combine all the most closely related looks to your style. The task was to redesign the outdated pages with a purpose to increase leading performance and also increase the combine clicks which match SEO strategy.
FIRST TOUCH
Research & Wireframing
After analysing the market and conquerents wireframing goes first of all, UX priority.
When you want to buy clothes or find inspiration on 21Buttons it's important to have fast access to all the items which form outfit you like. You can easily reach now certain Item Page or keep on searching through the Similar Items Page.
Responsive Design
All designs were created for all the screens: Desktop, Tablet, Mobile. The design is coherent with mobile app.
Flows & User Testing
After prototyping, user testing and analysing I created the final designes with the final user flows.
Results:
+41,36% Leads per user;
+60,44% Combined clicks
+41,36% Leads per user;
+60,44% Combined clicks
